Social media has changed the way people and businesses communicate with each other. Walmart is a good example of the company that has built a strong digital identity through its website and social media accounts. Walmart’s online app focuses on low prices, convenience, and making shopping easier for customers. Its brand voice is friendly and relatable, which helps people feel more connected to the company (Walmart, n.d.). I think social media plays a big role in how people view businesses today. Customers expect companies to post regularly, respond to questions, and share content that interests them. Walmart uses platforms like Instagram, Facebook, and TikTok to promote their products and interact with customers. People can like, comment, and share posts, which creates more social media engagement. This can help Walmart better understand what its customers like and what kind of content gets their attention.video platforms like YouTube and TikTok have made communication even easier. People can watch videos whenever they want. Livestreaming also allows people to communicate and interact . I think this is a big advantage because businesses can reach so many people without everyone having to be in the same place at the same time (Gottfried & Park, 2025). Another thing I find interesting is how digital communities bring people together. People with similar interests can connect through social media groups, comments, and shared posts.
References
Gottfried, J., & Park, E. (2025, November 20). Americans’ social media use 2025. Pew Research Center. https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/
Walmart. (n.d.). Brand foundation. Walmart Brand Center. https://brandcenter.walmart.com/brand/brand-foundation
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